Nashville native Nicole Delger now refers to herself as a “boomerang”. After a ten year tour of some of the coolest cities in the United states, including Austin, LA, San Francisco and Oakland she’s returned to set down roots in her hometown. In February, Nicole shared some of her best business advice with Mod members in her "Risk and Succeed" workshop. Afterward, we sat down with her for a more personal conversation with this dynamic marketing coach and consultant a force to watch on the Nashville Business scene.
HOW LONG HAVE YOU BEEN IN NASHVILLE? IF YOU DIDN’T GROW UP HERE, WHAT BROUGHT YOU TO NASHVILLE?
I’m a boomerang and just moved home this past summer. After 10 years living in some of the coolest cities in the United States—Austin, Los Angeles, San Francisco, and Oakland—I’m home! While I loved my adventure, when my husband was recruited for a job as a creative director at BOHAN advertising, we jumped on the opportunity to move closer to home. I’ve been in business for myself for a few years, so it was a fairly easy transition. We couldn’t be happier to put down roots and build community.
WHAT ARE YOU LOOKING FORWARD TO NEXT?
Making new connections. You can imagine how it feels to be gone for 10 years—it’s a whole new city full of amazingly bright and talented people. I’m eager to make new connections and find ways to be of service to the creative energy driving that growth.
WHAT MOTIVATES YOU TO GET OUT OF BED IN THE MORNING?
An adorable, crying baby! I keep saying it’s an alarm clock I can’t figure out how to program or hit snooze. I’m at the point in my career where I am now a mom and a working woman. As someone who works with others who may have significant demands outside work (children, yes, but this can also look like caring for an aging parent, working two jobs, civic obligations, training for a marathon, whatever that is for you), I can relate in a new way to my clients. I used to be all work, all the time. I still work a lot, but there is something much more fluid about my approach. It’s not an enlightened perspective by any means, but it is a new way of life. It’s beautiful and demanding and messy and the best feeling in the world all at the same time.
WHAT DO YOU THINK IS THE BIGGEST ISSUE FACING WOMEN TODAY?
The confidence to play big. I’m inspired by the work of Tara Mohr and Sheryl Sandberg on this subject. We live at a very unique time in human history—especially in the United States—where women can make big, bold choices in ways we haven’t seen before in history. Yet our hardwired nature as human beings hasn’t necessarily caught up. As females, we’re more likely to look to others for answers, hold back when we should step up as leaders, and not take risks. Finding a way to embrace the confidence that you are smart enough, bright enough, and qualified enough to make big, bold choices based on what you want for yourself will take you far and break barriers as women in the workplace. It’s a big goal in the work I do through Brand Strong and my coaching to help inspire this kind of confidence and action.
WHAT IS THE BIGGEST CHALLENGE YOU’VE OVERCOME?
I’ve shared openly about this before, but in 2013 I faced a mental health challenge (feel free to watch the full story here). I was overworking and not thinking about what I really wanted for myself over the long haul. I was able to recover and get back on course soon after, but I learned a lot about what it means to take good care of myself. In my career now, I am deeply committed to serving clients so that they are running their business in alignment with what they value most.
CONNECT WITH NICOLE
As a marketing coach and consultant, Nicole helps her clients communicate in a way that is clear, resonates, and creates maximum impact. She’s the cofounder of Brand Strong, a business development course for small businesses wanting to achieve big things, and she also works with private clients to help drive marketing projects big and small. Learn more at NicoleDelger.com and BeBrandStrong.com.
Tammy Hart is a strategic marketing consultant specializing in content development for small business growth.She enjoys exploring new ideas, sharing adventures and finding out what makes each person unique. In her spare time she can be found at a football game or a fashion show.
Nicole Delger photograph courtesy of Sarah Deragon, PortraitsToThePeople.com